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A FRESH-PICKED SOLUTION

How do you invigorate an iconic hair care brand to visually communicate more than just value?

VISUAL STRATEGY  / PACKAGE DESIGN  /  RENDERS & PROTOTYPING /  DESIGN FINALIZATION

 
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Using strong, fresh natural cues, we created a design system for Alberto VO5® that spoke to the consumer about celebrating nature.

 
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The brand is now easily shoppable with bold bursts of scent-inspired colors.

 
 
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Bringing forward a refined version of an iconic logo, we have breathed new life into a trusted heritage brand.

 
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We extended the line to include similar but distinct looks for Classics, Sulfate Free, and the Men’s line.

 
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