A FRESH-PICKED SOLUTION
How do you invigorate an iconic hair care brand to visually communicate more than just value?
VISUAL STRATEGY / PACKAGE DESIGN / RENDERS & PROTOTYPING / DESIGN FINALIZATION
Using strong, fresh natural cues, we created a design system for Alberto VO5® that spoke to the consumer about celebrating nature.
The brand is now easily shoppable with bold bursts of scent-inspired colors.
Bringing forward a refined version of an iconic logo, we have breathed new life into a trusted heritage brand.
We extended the line to include similar but distinct looks for Classics, Sulfate Free, and the Men’s line.
OTHER PROJECTS YOU MAY BE INTERESTED IN