PROPELLING INTO LUXURY

How do you communicate a spa-like experience in a shave cream?

CATEGORY AUDIT  /  VISUAL STRATEGY  / PACKAGE DESIGN  /  RENDERS & PROTOTYPING /  DESIGN FINALIZATION

Our solution conveys a sophisticated softness with a colored shelf block.

Feminine cues and familiar zen-like graphics convey a sensorial experience.

Elegant brandmarks and natural scents combine to give a personal luxury experience.

Partnering with the brand in 2012 we developed a staged evolution culminating with the current look.