PROPELLING INTO LUXURY
How do you communicate a spa-like experience in a shave cream?
CATEGORY AUDIT / VISUAL STRATEGY / PACKAGE DESIGN / RENDERS & PROTOTYPING / DESIGN FINALIZATION
Our solution conveys a sophisticated softness with a colored shelf block.
Feminine cues and familiar zen-like graphics convey a sensorial experience.
Elegant brandmarks and natural scents combine to give a personal luxury experience.
Partnering with the brand in 2012 we developed a staged evolution culminating with the current look.
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