DRESSING FOR SUCCESS

Because of his love for salad, Paul Newman created holiday gifts out of his much sought-after homemade salad dressing. He soon realized he could spin this idea into a product where he would donate all profits to charity.

VISUAL STRATEGY  /  IDENTITY DESIGN  /  PACKAGE DESIGN  /  CHARACTER DEVELOPMENT  /  RENDERS & PROTOTYPING / DESIGN FINALIZATION / BRAND GUIDELINES

We saw a bigger picture. We created a unique and irreverent brand personality by bringing to life Paul’s incredible wit and celebrity.

“What could be better than to hold your hand out to people less fortunate than you are?” - Paul Newman

In time the brand grew. We helped develop and continue to maintain a strong branding system across numerous categories from pasta sauce to pet food.

No matter which category, the brand has always held two basic principles to heart—quality is paramount and all profits go to charity. Paul Newman and Newman’s Own Foundation have given over $525 million to thousands of charities since 1982!