ZUNDA GROUP
 

 
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NOT MONKEYING AROUND

How do you revive a failing kids brand to be relevant to today’s consumer?

VISUAL STRATEGY  /  IDENTITY DESIGN  /  PACKAGE DESIGN  /  CHARACTER DEVELOPMENT  /  RENDERS & PROTOTYPING / DESIGN FINALIZATION / BRAND GUIDELINES

 
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With the Danimals® brand close to extinction, we relaunched the brand to appeal to kids and moms alike. Understanding the need for portability, the innovative launch of Danimals® drinkable changed the category.

 
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We continued to innovate within the category.

 
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Danimals® became the ultimate on-the-go fun and healthy snack for kids!

 
 
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The development of a character.

 
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