ZUNDA GROUP
 

 
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EASY TO BE CHEESY

Who says healthy snacks can’t also be fun for the whole family?

CONSUMER RESEARCH  /  CATEGORY AUDIT  /  BRAND LANGUAGE  /  VISUAL STRATEGY  / PACKAGE DESIGN  /  RENDERS & PROTOTYPING /  DESIGN FINALIZATION / CHARACTER DEVELOPMENT

 
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We were tasked by Frigo® Cheese Heads® to create a design system that encompasses all current varieties and allowed for future growth of the brand.

 
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Our discovery process led to updating the brand mascot to drive growth. Our new Cheese Head character gives off a fun, approachable and wholesome vibe.

 
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Now the Frigo® Cheese Heads® brand mascot is someone that everyone can relate to.

 
 
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