EASY TO BE CHEESY

Who says healthy snacks can’t also be fun for the whole family?

CONSUMER RESEARCH  /  CATEGORY AUDIT  /  BRAND LANGUAGE  /  VISUAL STRATEGY  / PACKAGE DESIGN  / RENDERS & PROTOTYPING / DESIGN FINALIZATION / CHARACTER DEVELOPMENT

We were tasked by Frigo Cheese Heads to create a design system that encompasses all current varieties and allowed for future growth of the brand.

Our discovery process led to updating the brand mascot to drive growth. Our new Cheese Head character gives off a fun, approachable and wholesome vibe.

Now the Frigo Cheese Heads brand mascot is someone that everyone can relate to.