UBER QUARKY. UBER FUN.
Move over Greek yogurt. A centuries old recipe of Bavarian style yogurt is now relevant to today’s consumer.
CATEGORY AUDIT / BRAND LANGUAGE / VISUAL STRATEGY / PACKAGE DESIGN / DESIGN FINALIZATION
Inspired by Bavarian folk art, we developed a brand language for the product launch of Liebe™ Quark that spoke to its origin as well as its creamy and flavorful product form.
Who wouldn’t love this healthy, real-fruit filled snack? After all Liebe™ means love!
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