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THE BIRTH OF A CATEGORY

The launch of Chobani changed the face of the yogurt industry.

VISUAL STRATEGY /  PACKAGE DESIGN  /  DESIGN FINALIZATION

 
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Our positioning focused on benefits and flavor, not country of origin.

 
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Chobani quickly became the #1 yogurt in the US.

 
 
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Chobani’s success has taken Greek yogurt from obscure to mainstream!

 
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