NOT MONKEYING AROUND
How do you revive a failing kids brand to be relevant to today’s consumer?
VISUAL STRATEGY / IDENTITY DESIGN / PACKAGE DESIGN / CHARACTER DEVELOPMENT / RENDERS & PROTOTYPING / DESIGN FINALIZATION / BRAND GUIDELINES
With the Danimals® brand close to extinction, we relaunched the brand to appeal to kids and moms alike. Understanding the need for portability, the innovative launch of Danimals® drinkable changed the category.
We continued to innovate within the category.
Danimals® became the ultimate on-the-go fun and healthy snack for kids!
The development of a character.
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