NOT MONKEYING AROUND

How do you revive a failing kids brand to be relevant to today’s consumer?

VISUAL STRATEGY  /  IDENTITY DESIGN  /  PACKAGE DESIGN  /  CHARACTER DEVELOPMENT  /  RENDERS & PROTOTYPING / DESIGN FINALIZATION / BRAND GUIDELINES

With the Danimals brand close to extinction, we relaunched the brand to appeal to kids and moms alike. Understanding the need for portability, the innovative launch of Danimals drinkable changed the category.

We continued to innovate within the category.

Danimals became the ultimate on-the-go fun and healthy snack for kids!

The development of a character.